This is big. For one, In football, unless you are a top franchise player, endorsement contracts are where the real money is beyond your contract signing bonus. “Michael acknowledges his past mistakes,” said Nike spokesman Derek Kent. “We do not condone those actions, but we support the positive changes he has made to better himself [...]
No more Nike (and its not because of Tiger Woods). Citing labor issues in Honduras, the University of Wisconsin at Madison announced Friday that it is ending its licensing agreement with Nike. Madison, like many universities with lucrative licensing deals, has insisted that companies pledge to meet certain standards, especially in production outside the United [...]
To me, the two kinds of sports commercials that work best either highlight the art of the near impossible in athleticism so its damn near mythical or let the athletes make fun of themselves. The Adidas 2009 ad campaign showcases its stable of spokesmen demonstrating every move under the sun. Real sharp. (h/t RxFresh).